Short hauls: the history of the trucker hat
Carriers • 16 minutes
Today, we are back on Convoy Radio for another Convoy short haul to talk about the history of the trucker hat. Most of us have worn trucker hats at some point in our lives, but now we’ve seen the trend spread to everyone from Justin Timberlake to Ashton Kutcher.
The trucker hats are a very simple concept with the foam front company logo and the mesh breathable back. But the background of these trucker hats is incredible. Truckers didn’t always wear trucker hats. From the 1930s to 1960s, truckers were provided with these types of peaked cap, which were known then as mechanics hats. They were then adopted during the 1950s by the greaser subculture. Eventually, the trucker hat evolved as part of a standard uniform for the company that truckers worked for. Inside this episode Jake and Michael dive even further into the history of the trucker hat and how it has evolved over the years. We also investigate the idea of trucker hats being used as a unique form of marketing directly to their target audiences. From the milkman to greasers to free advertising, stay tuned to hear it all in today’s short haul.