Embedding sustainability into founding principles

How do you begin to get people inside your organization to truly care about human rights, corporate social responsibility, prioritizing people and planet above profit and value to shareholders when this has never before been a part of the conversation?

To help us answer these questions and provide a template for how a company can successfully integrate sustainability, we invited Annie Agle, Senior Director, Corporate Social Responsibility at Cotopaxi, to share with us how her company tackles sustainability. Cotopaxi, a “Gear For Good” company, has a creed, “Do Good,” which touches every aspect of the organization. From its giving model to its company culture and sustainable product design, Cotopaxi sees its business as a vehicle to make an impact.