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Weekly Freight Market Update: Flowers Strain Reefer Capacity

Industry InsightsPublished on May 11, 2019

Nationally, there were minimal changes in shipping volume and tender rejection rates.

In the South, produce season has started to pick up, and we’re seeing elevated reefer tender rejection rates in both Jacksonville, Florida and Savannah, Georgia. Reefer tender rejection rates are up all along the eastern United States, including Columbia, South Carolina; Chattanooga, Tennessee; and Nashville, Tennessee, indicating produce season is moving its way north.

Another strain on reefer capacity this week is Mother’s Day flower purchases. Similar to Valentine’s Day, 25% of holiday flower purchases in a year are made for Mother’s Day, and these flowers need to be transported using cold chain technologies. Most flowers grown for Mother’s Day enter the U.S. through Miami, where they compete aggressively with produce for reefer capacity.

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See a detailed breakdown of trends in your region with the Convoy Shipper Platform. The Market Outlook curates a view of freight impacts and trends by region to give you a full picture of the market. It’s free to access, simply sign in or register now.

Shippers – to learn more about shipping with Convoy, visit the shipper hub or contact us at (206) 971-1237.

Carriers – to learn more about hauling with Convoy, visit the carrier hub, or contact us at (206) 202-5645.

Convoy Shipper Platform is now part of Convoy’s integrated online platform for shippers, providing better freight RFPs, real-time dynamic pricing, and guaranteed tender acceptance. For more information, take a look at our freight booking software.


Convoy Team

Convoy is the nation's leading digital freight network. We move thousands of truckloads around the country each day through our optimized, connected network of carriers, saving money for shippers, increasing earnings for drivers, and eliminating carbon waste for our planet. We use technology and data to solve problems of waste and inefficiency in the $800B trucking industry, which generates over 87 million metric tons of wasted CO2 emissions from empty trucks. Fortune 500 shippers like Anheuser-Busch, P&G, Niagara, and Unilever trust Convoy to lower costs, increase logistics efficiency, and achieve environmental sustainability targets.
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