Case Study: How Waiakea Transformed its Supply Chain and Reduced Shipping Costs by 50 Percent
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- Efficiency: Alegria was working with multiple brokers to get all of Waiakea’s shipping needs covered, a tedious and time consuming process.
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- Rising costs: There are only two over-the-water carriers (OTW) that operate out of Hawaii to move goods to the contiguous U.S., which means there isn’t much room for negotiation. Waiakea needed to find ways to save in other areas of its supply chain.
- Warehouse Strategy: Alegria joined Waiakea and inherited a mix of warehouse locations. However, with the rapid growth of the company, these warehouses no longer fit the company’s volume and distribution needs.

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- Efficiency: Convoy’s innovative platform offers a suite of tactical tools such as instant quotes and shipment booking, as well as real-time ETAs and tracking. These tools helped Alegria book her entire production run in 30 minutes, a process that, before Convoy, took nearly two days.
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- Rising Costs: Through Convoy, Alegria could pre-negotiate and secure rates on Waiakea’s most frequent lanes, minimizing market volatility and offsetting the increased cost from the OTW carriers.
- Warehouse Strategy: Convoy provides tailored market and lane-level insights that Alegria used to choose a warehouse in a central location with high-capacity outbound lanes.
Supply Chain Efficiency
Before Convoy, Alegria was forced to do spot quotes for all FTL shipments and send all the loads she needed covered to multiple brokers. It was a manual process that would take a minimum of 24 hours to get a rate back for each load and another 24 hours or more to negotiate those rates. “We used six different brokers and a handful of one-off carriers,” says Alegria. “We had no solid relationships with any one carrier, so getting consistent rates and service was difficult.” Now, with Convoy, Alegria can book her entire production run for the month in 30 minutes.
Distribution Strategy
