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Weekly Freight Market Update: Are We at the Bottom?

ShippersPublished on February 16, 2019

Much of the country is still reeling from the latest hammering of winter storms. From Seattle to New York, Mother Nature has caused the only source of volatility in freight markets this week.

February volumes so far have outpaced both 2017 and 2018. DAT reports volume this year is higher, but rejections are much lower. This week, rejection rates hit 7.5% nationwide. Last year, they were closer to 25%.

There are signs, however, that the market has bottomed out. Over the past week, rejection rates have been flat. When observing the top 100 markets, we noticed rates were higher in half of those markets.

Cupid’s Impact on Freight

Valentine’s Day was on Thursday this week, and consumers spent approximately $2 billion on 250 million roses.

About 30% of all flowers sold in a year are sold on Valentine’s Day. The flowers are grown in Africa, Europe, and South America. Most enter the U.S. through Miami International Airport. They arrive on refrigerated aircraft, are transferred to refrigerated rooms at the airport, and are picked up by refrigerated trucks. Any break in the cold chain will result in a 30% – 40% reduction in flower life. This highlights how robust and important the U.S. refrigerated shipping network is, plus how much it’s relied upon to get cold and frozen goods of all types to consumers.  

In the Harrisburg market — in Hershey, Pennsylvania — reefers were loaded with Hershey’s Kisses. Volumes climbed, and — despite the winter weather —  available trucks in the market have been able to keep up.

What’s happening where you ship? 

Sign in to find out.

See a detailed breakdown of trends in your region with the Convoy Shipper Platform. The Market Outlook curates a view of freight impacts and trends by region to give you a full picture of the market. It’s free to access — simply sign in or register now.

Convoy Shipper Platform is now part of Convoy’s integrated online platform for shippers. For more information, take a look at our freight booking software.


Convoy Team

Convoy is the nation's leading digital freight network. We move thousands of truckloads around the country each day through our optimized, connected network of carriers, saving money for shippers, increasing earnings for drivers, and eliminating carbon waste for our planet. We use technology and data to solve problems of waste and inefficiency in the $800B trucking industry, which generates over 87 million metric tons of wasted CO2 emissions from empty trucks. Fortune 500 shippers like Anheuser-Busch, P&G, Niagara, and Unilever trust Convoy to lower costs, increase logistics efficiency, and achieve environmental sustainability targets.
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