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Convoy Reaches 100% Automated Brokering in Top Freight Markets

Carriers, Convoy NewsPublished on December 18, 2019

Today, Convoy announced another first in the trucking industry: 100% automated brokering of loads to carriers, comprised of matching and freight pricing, on lanes in top freight markets including Atlanta, Boston, Dallas, and Los Angeles, among others. In February 2019, Convoy announced 100% automated load matching. With today’s milestone, we have now achieved 100% automated load pricing, completing full automation of the brokering process.

When matching a load to a truck, brokers and asset-based carriers manually negotiate the pricing for each load, typically via phone or email. This inefficient process takes hours to complete and contributes to higher prices for shippers as well as more hassle for drivers and carriers. 

In contrast, Convoy’s digital freight network combines our dense network of carriers with the use of machine learning models to fully automate the process of matching and pricing a truck to a load, which can happen in minutes, not hours.

100% automated brokering is a significant milestone that enables Convoy to operate more efficiently, leading to reduced costs for shippers and full trucks for carriers. With automation reducing manual work, Convoy’s operations team can focus on establishing new markets and expanding our carrier base to meet our growing demand.


As freight volume increases across Convoy’s digital freight network, carriers get more load options, better routes, and fewer empty miles, allowing them to earn more. At the same time, as more carriers work with Convoy, capacity increases and costs decrease for shippers. Now, automated brokering accelerates this flywheel effect to further benefit both sides of the marketplace.

One leading industry analyst had this to say:  

“This breakthrough on automated platform pricing by Convoy on high-density cargo lanes is significant and definitive towards achieving a future of truly automated touch-of-a-single-button-type brokering.” said Silpa Paul, Team Lead of Commercial Vehicle Research and Consulting at Frost and Sullivan. “Digital freight providers have been around for years but where they have struggled is precisely in automating pricing. Most have had to create a system of customer account executives with call support to actually complete the brokerage process. Thus they have been operating more or less like traditional brokers.”

Since our founding in 2015, Convoy has developed and refined machine learning models to automate otherwise manual processes. This November, we announced raising $400 million to accelerate the development of first-to-market products and technologies focused on improving efficiency in trucking. 100% automated brokering is the latest example of our progress in this effort.

New carriers interested in starting to work with Convoy can get signed up here.


Convoy Team

Convoy is the nation's leading digital freight network. We move thousands of truckloads around the country each day through our optimized, connected network of carriers, saving money for shippers, increasing earnings for drivers, and eliminating carbon waste for our planet. We use technology and data to solve problems of waste and inefficiency in the $800B trucking industry, which generates over 87 million metric tons of wasted CO2 emissions from empty trucks. Fortune 500 shippers like Anheuser-Busch, P&G, Niagara, and Unilever trust Convoy to lower costs, increase logistics efficiency, and achieve environmental sustainability targets.
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