Convoy Reaches 100% Automated Brokering in Top Freight Markets

Today, Convoy announced another first in the trucking industry: 100% automated brokering of loads to carriers, comprised of matching and freight pricing, on lanes in top freight markets including Atlanta, Boston, Dallas, and Los Angeles, among others. In February 2019, Convoy announced 100% automated load matching. With today’s milestone, we have now achieved 100% automated load pricing, completing full automation of the brokering process.

When matching a load to a truck, brokers and asset-based carriers manually negotiate the pricing for each load, typically via phone or email. This inefficient process takes hours to complete and contributes to higher prices for shippers as well as more hassle for drivers and carriers. 

In contrast, Convoy’s digital freight network combines our dense network of carriers with the use of machine learning models to fully automate the process of matching and pricing a truck to a load, which can happen in minutes, not hours.

100% automated brokering is a significant milestone that enables Convoy to operate more efficiently, leading to reduced costs for shippers and full trucks for carriers. With automation reducing manual work, Convoy’s operations team can focus on establishing new markets and expanding our carrier base to meet our growing demand.


As freight volume increases across Convoy’s digital freight network, carriers get more load options, better routes, and fewer empty miles, allowing them to earn more. At the same time, as more carriers work with Convoy, capacity increases and costs decrease for shippers. Now, automated brokering accelerates this flywheel effect to further benefit both sides of the marketplace.

One leading industry analyst had this to say:  

“This breakthrough on automated platform pricing by Convoy on high-density cargo lanes is significant and definitive towards achieving a future of truly automated touch-of-a-single-button-type brokering.” said Silpa Paul, Team Lead of Commercial Vehicle Research and Consulting at Frost and Sullivan. “Digital freight providers have been around for years but where they have struggled is precisely in automating pricing. Most have had to create a system of customer account executives with call support to actually complete the brokerage process. Thus they have been operating more or less like traditional brokers.”

Since our founding in 2015, Convoy has developed and refined machine learning models to automate otherwise manual processes. This November, we announced raising $400 million to accelerate the development of first-to-market products and technologies focused on improving efficiency in trucking. 100% automated brokering is the latest example of our progress in this effort.

New carriers interested in starting to work with Convoy can get signed up here.

Ziad Ismail
Ziad Ismail is the Chief Product Officer at Convoy. He is responsible for data science, design, product management and program management. Before Convoy, Ziad was the Chief Product Officer of Marchex, Chief Executive Officer of CitiKey, and served in other leadership roles at Microsoft. Ziad earned an MBA from Harvard Business School and MSc in Computer Science from the Royal Institute of Technology in Sweden.